performance edge

Your employee experience
is your customer experience.

Get consistent results with the intelligent platform that’s purpose-built for frontline teams.

What you can achieve with Upfront


Managers matter, but don’t need to be unicorns

They just need to coach consistent team behaviors to make a difference. Equip your managers with simple, effective tools used by the best in the business.


In your business,
real-time is the only time

You need better data. Get the superpower of being in all your locations at once, so you can impact results where they happen.


Become a magnet employer

Win the talent war with engaged employees who perform better and stay longer.


Deliver on your
brand promise

Optimize your customer experience in seconds, not months. We help your frontline teams nail the process, every time.


Results are closer
than you think

Get ready for the easiest launch you’ve ever done. We can get you up and running in hours with zero change management.

We’re you

Managing frontline teams is hard. Labor costs are rising, and labor supply is limited. You need a proven, no BS system built by operators that solves your unique challenges.

You love data—so do we:


Effective manager feedback determines 70% of employee engagement.

Solve the right problem in a way that complex HR software and culture initiatives can’t.

Upfront has changed the way my managers and I view the business. Now we drive our most important metrics through continuous behavior adjustments.

Mark L. Multi-Unit Franchisee,
Massage Envy


Engaged employees generate 40% more revenue than disengaged employees.

Measure frontline team engagement in real-time—welcome to your new most important metric.

I see an immediate increase in our store numbers and team energy when I use Upfront to provide feedback. It’s an instant, effective way to recognize their efforts.

Rebecca T., Manager,
European Wax Center

Upfront customers have experienced a 75% reduction in frontline employee turnover.

High staff turnover is a business killer. Your best recruitment strategy is retention, the key to unit-level profitability.

Upfront significantly slows down the revolving door of hiring and firing, so that we can instead focus on producing great results.

Neerav S. Multi-Unit Franchisee,

Why Upfront?

Customized for your business

Learning a new language is tough. That's why we use your language. We connect your KPIs to the frontline actions that produce the results you expect.

Insights that make a difference

Most metrics look backward. You need actionable real-time data that allows you to impact frontline engagement and performance at the unit level.

Pick it up
and use it

You don't need experienced, highly-trained managers with Upfront. Our performance platform makes it easy for frontline managers to be more efficient and

Per-location pricing that fits your model

All the features you need, and nothing you don't.

Nail the “people” part of the equation

If you don’t get the “people” part right, nothing else matters. That’s why we only partner with select companies dedicated to a continuously improved employee experience, even if they haven’t quite figured it all out yet. We’ll help with that.

If you think we’re on the same page, fill in the form below to schedule a consultation.